2021 – GBTA Michigan Chapter February Meeting
This is a complimentary event!
"To Meet or Not to Meet"
A strategic approach to future meeting planning
Presented by Robert Scales, GTP

Robert joined the meetings and events agency, cievents, in February 2020 to direct the sales team in harmonizing with partners and stakeholders around strategic priorities and SMM/MICE program maturity for middle market and enterprise clients.
Robert graduated from the University of Rhode Island with a degree in economics in 2006 and immediately began his career in corporate business travel. He has previously led national operational and sales teams at Enterprise Holdings and Avis Budget Group prior to joining the Flight Centre Travel Group family.
Robert currently lives in Colts Neck NJ with his wife Tara and has two children, Jake and Victoria, and a new puppy, Chino.
GBTA GTP Credits apply for this meeting: 1

Event Sponsored by:
Meeting Agenda:
1:00 pm: Welcome!
1:05 pm: "To Meet or Not to Meet," A strategic approach to future meeting planning, Robert Scales, GTP
What the audience will learn
1) Defining a hybrid meeting
2) Strategic approach to current and future venue sourcing
3) Risk management and clear communication
What the audience will take away from the presentation
1) Implement an engaging virtual event platform.
2) Draft up an addendum and insert it into your sourcing best practices. Establish a pandemic clause, clearly define force majeure and create a cancellation milestone that corresponds to payment milestones and attrition milestones.
3) Partner or consult with a Meetings and Events agency to assist you with resources, communication, risk management, and strategic planning.
1:45 pm: Q & A
2:00 pm: Sponsor Presentation
2:10 pm: Business Meeting
2:20 pm: Committee & Chapter Updates
2:30 pm: Meeting Adjourned – Prize Drawing
ZOOM meeting information will be sent 24 hours in advance of the meeting to registered attendees.

Missed the meeting?
You can now view it on YouTube here: https://youtu.be/ACMZaPizOEk
Tickets
$0.00 Other Chapter Member Ticket
$0.00 Guest Ticket (one-time meeting)
$0.00 Basic Member (without meeting package)
$0.00 Honorary Member Ticket









