Secret Sauce with Suzanne!

 

April 24, 2025
9:00 AM - 3:00 PM
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AC Hotel Lansing University Area
3160 E Michigan Ave
Lansing, MI 48912
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Sponsored by: 

Are you looking to take your career in travel to the next level? Do you know the secrets to advancement and success in the industry?! Join us for this exceptional meeting where we’ll focus on professional development and provide actionable insights on how to advance into higher-level roles within the corporate travel industry. This event will feature high-powered industry icons who have successfully navigated the path to leadership. Through their stories and strategies, you’ll gain:

  • Practical advice on positioning yourself for promotion
  • Insights into the skills and leadership qualities that make candidates stand out
  • Proven methods to build your influence and expand opportunities in the travel sector

Event Highlights:

  • Invaluable advice from industry icons on how to reach your full potential
  • Interactive discussions with top-tier industry leaders
  • Real-world strategies to move into senior positions
  • Networking opportunities to connect with peers and mentors

Evening Prior Cocktail Reception

Date: April 23, 2025 
Time: 5:30pm - 7:30pm 
Venue: AC Hotel Lansing University Area
3160 E Michigan Ave, Lansing, MI 48912

Food & Beverages will be available!

Keynote Speaker: Suzanne Neufang

CEO, GBTA

Suzanne Neufang was named CEO of GBTA in February 2021, where she leads the association’s mission, strategy, and programs to benefit stakeholders across the global business travel industry.  She is a transformation-focused executive who has led product, service and organizational innovation through times of great change – “connecting dots” across geographies, functions, people, and results. She’s held leadership roles within the travel industry for the past 20 years, including at HRS, GetThere, Travelocity and Sabre. Before travel, she was a leader in tech and telecom industries at Intuit, Verizon, and GTE. She’s been an active volunteer in the travel industry, including serving as board president of the former Association of Corporate Travel Executives (ACTE).  Suzanne holds a masters degree from the University of Hawaii, and a bachelors degree from Minot State University in North Dakota. She and her husband, Ralf, live in New York City, and have two grown sons.

Powerful Leader Panel: Secret Sauces of Industry Professionals: 

Rita Visser

Director Global Travel Sourcing & GPO: Oracle 

Change agent and thought leader in the travel industry, including process, procurement and operations. I strive for change, not for the sake of change, but to drive efficiency and performance. This is a changing industry and I strive to be on the leading edge of those changes.

Greg Wilczek

CEO, Empath

Former Head of Travel, Google 

Travel and entertainment expense (T&E) expert with 30 years of experience in corporate services and procurement, concentrated in the art and science of travel management. Proud member of the Garner Network, called upon by CPOs and travel managers for engagements in benchmarking, strategy, options, RFPs, and project management. Co-founder of a travel startup in stealth mode! You asked for it, we’re building it - the industry’s only end-to-end solution for Guest Travel. Launching in early 2025. Subject matter expertise in travel and expense technology, start-ups, airlines, travel management companies (TMCs), online booking tools (OBTs), supplier negotiations RFPs, hospitality, lodging, hotels, payments, distribution, reimbursement, policy, and ground transportation.

Cassandra Rollins

Vice President, Product Management: Emburse

At Emburse, my focus is on delivering expense automation solutions that enhance our customers' time to value and cash flow. The goal is to simplify FinTech, a mission that draws on my extensive expertise across the Travel & PropTech verticals spanning over twenty years. My experiences at RealPage and Sabre honed my skills in P & L and global product management, contributing to significant revenue growth through delivery of innovative SaaS solutions. With a strategic approach to go-to-market delivery, I am committed to steering product roadmaps towards transformative outcomes for domestic and multinational enterprises.

Agenda 
8:30am: Registration, Breakfast & Networking 
9:30am: Welcome Announcements 
9:40am: GBTA Michigan Business Meeting
10:15am: Sponsorship Presentation
10:30am: Break
10:45am: Secret Sauce with Suzanne! 
                Suzanna Neufang
What's your secret sauce? Step into this high-energy networking session designed to help you unlock and share the unique strengths that fuel your success. Each of us brings a “secret sauce” to the table—whether it’s resilience, leadership, creativity, or empathy—and this is your chance to connect with fellow professionals through storytelling and skill-sharing.
12:00pm: Lunch 
1:30pm: Powerful Leader Panel: Secret Sauces of Industry Professionals 
                Rita Visser, Greg Wilczek and Cassandra Rollins 
In this interactive panel discussion, we will tap into the collective brainpower, passion, and diverse experiences of industry professionals who have paved a bold path throughout their career. We will be focusing on leadership and personal journeys that have shaped their success along with insights on how to navigate the challenges and opportunities in today’s business environment.

2:45pm: Final Announcements & Drawing

2025 Engagement Bingo Game

This is a perfect opportunity to cross off some spaces on your 2025 BINGO cards!  We've upgraded the experience with enhanced ways to check off your squares, and here's the best part: every validated BINGO earns you an entry to win fantastic prizes at our December 2025 holiday meeting. Your participation isn’t just about fun – it helps us raise crucial funds to support our chapter’s commitment to the GBTA PAC, which champions federal legislation that benefits the business travel industry. Don’t miss your chance to join the fun, make a difference, and win big!

Direct Members Benchmarking Session!

Make sure to register for the Buyers benchmarking session in the separate invite! You do not want to miss this opportunity to network with your peers! 
Date: April 23, 2025 
Time: 12:00pm - 4:30pm
Venue: AC Hotel Lansing University Area 
3160 E Michigan Ave, Lansing, MI 48912

Guest Room Block & Parking Information

A block of guest rooms has been set aside for our group at a discounted rate of $134 + tax. 

Booking Link: Click here to book your room
Hotel: AC Hotel Lansing University Area
Group Name: GBTA Michigan 
Arrival Date: Wednesday, April 23, 2025
Departure Date: Thursday, April 24, 2025
Reserve by: Wednesday, April 16, 2025

GBTA | Michigan Chapter Event Cancellation Policy

We understand that plans can change. If you need to cancel your registration for an event, please notify us as soon as possible.

  • Cancellations received at least 5 business days prior to the event will receive a full refund.

  • Cancellations received fewer than 5 business days prior to the event are non-refundable due to venue guarantees and meal commitments.

  • No-shows will not be refunded.

If you are unable to attend, you are welcome to transfer your registration to another individual within your organization at no additional charge. Please contact us with the replacement’s name and email address.

We appreciate your understanding and cooperation as we aim to deliver high-quality events for our members and partners.

Contact [email protected] with questions on event or membership pricing.

Note: The agenda is subject to change as education sessions are finalized.



Tickets

$0.00 Full Member Ticket

$0.00 Honorary Member Ticket

$65.00 Other Chapter Member Ticket
$75.00 after 05:00 pm April 17

$100.00 Guest Ticket (one-time meeting)
$110.00 after 05:00 pm April 17

$85.00 Basic Member (without meeting package)
$95.00 after 05:00 pm April 17