What to Expect in September 🍂

Building on the success of last year’s Education Day & Trade Show, the 2026 GBTA Michigan September event returns with a full day of learning, collaboration, and meaningful connection—designed to bring buyers and suppliers together in a more interactive, high-impact format.

This signature fall event continues to focus on real conversations, practical takeaways, and strengthening partnerships across the business travel ecosystem.

Here’s what you can look forward to:

• 🤝 Interactive roundtable discussions across key categories like air, hotel, car rental, and TMC
• 🎤 Expert-led supplier panels offering real-world insights and perspective from across the industry
• 🧠 Actionable takeaways focused on negotiation, sourcing strategies, and building stronger partnerships
• 🏢 Engaging trade show experience with top suppliers, meaningful conversations, and prize giveaways
• ☕ Built-in networking opportunities throughout the day—plus time to connect over breakfast and lunch
• 🌆 Pre-event evening reception to kick things off with relaxed networking, cocktails, and community

Whether you're looking to sharpen your negotiation skills, stay ahead of industry trends, or build deeper supplier relationships, this event is designed to deliver value at every level.

📅 Be sure to save the date and mark your calendar—this is one of our most impactful events of the year!

Come ready to learn, collaborate, and connect. 🚀

EVENT SPONSORS